UI/UX Designer
I design products people can find their way around without thinking twice.
My process starts with how someone actually moves through a screen. Research, wireframes, and visual system work all serve the same goal: interfaces that feel obvious once they're built.
- User research
- Wireframing
- Interaction design
- Design systems
- Prototyping
- Usability testing
Projects
About
I'm a creative professional based in Lahore, Pakistan, currently working as Creative Head & Art Director at BCPR-BNU (Beaconhouse Centre for Policy Research). Over fifteen-plus years I've moved between graphic design, UI/UX, branding, and digital marketing, alongside teaching, research, and my own painting and writing practice.